Finding the Right Social Media Influencers for your Brand
Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers can relate better with their audience and are trusted by this same audience.
So whatever they introduce to them ultimately sells.
You can imagine your brand in the hands of the right social media influencer and you know what that means for patronage.
Over the years, they’ve grown in relevance and the niche is becoming crowded with too many influencers making it difficult to find the right one for your brand.
However, we’ve rounded up some effective ways you can use to find the right social media influencer for your brand.
Study Your Target Audience
Studying your target audience can help you get the right social media influencer for your brand. In the course of studying them, you can find out the kind of influencers they are following.
When you partner with an influencer they are already following, it’s easier to relate with them via the influencer since they trust these influencers and would engage any content coming from them.
Study Your Potential Influencer
To choose the right influencer for your brand, you need to properly screen a handful of influencers in your business niche to find out if they’ll make the right fit for your brand.
To get started with this screening, below are some of the factors you must consider.
First, you need to be certain that the influencer is within your business niche or related to it. This will make things easier for you and the influencer. Your niche needs to align or be related to that of your potential influencer.
Number of Followers
This is easily the first thing you can see when searching for influencers and a factor you must consider. If you want your brand to reach a wider audience, then your influencer must have a substantial number of followers. It’s that easy.
You can take the time to vet some of the posts of your potential influencers to understand the values that they stand for and promote. If they align with your brand’s core values, then you’ve found a perfect match. With this synergy in core values, it’ll be easier to work with the influencer and also easier for the influencer to communicate the offerings of your brand to numerous audiences.
Find out how much the audiences are responding to an influencer's posts. Beyond having a huge following in the same niche with similar core values, if the audience is not engaging the influencer, your brand won't sell the way you want. Engagement rates show that followers are truly interest in the influencer and whatever he/she is selling to them. From likes to shares and comments, engagement rate is a good yardstick to measure the success of any social media influencer.
Where to Find the Right Social Media Influencer for your Brand
Below, you can find some ideas about the specific means of finding the right influencer, so let us have a look!
Use Google Alerts
With Google alerts, you can set alerts for keywords related to your brand so whenever your brand is mentioned somewhere, you'll be alerted. It could be in blog posts, social media posts, and websites, but you'll be alerted and then you can discover people talking about your brand. Some of them could be influencers already and there you go!
Hashtags make searches easier. You could just add them to your brand name and click on the search button across all your social media platforms to find people talking about your brand. You can start with #influencers, #sponsored ads, #makeup, or #weightloss and see the results that will be generated.
Social Media Monitoring Tools
With the help of social media monitoring tools, you can monitor your brand’s mentions on social media and see how people are engaging with it. More importantly, you’ll find out who is talking about your brand and engage them.
On Getting the Influencers to Work with Your Brand
Now that you are armed with some of the tips on how to find the right social media influencers for your brand, it’s now time to approach and engage them. The following bulleted points can help you approach them and strike a deal.
Follow them on all their social media platforms. Like, share, and comment on their posts to make them know you are truly interested in what they do.
Send them a winning proposal with some enticing words to woo them and let them know what’s in it for them.
Follow them up at intervals while still engaged with their content online to finally get their attention.
Finding the right social media influencer for your brand gives you the compatibility needed to work with the influencer. T
The right social media influencer is in your niche already, understands your goals and values, and will ultimately place your brand in the spotlight.
And though that stands true, do not forget that you have some steps yourself, in the finding process to get it right.